Strategic Planning Audit

The Strategic Planning Audit is a structured advisory service designed to bring clarity, direction, and control to how a business plans its marketing and event activities many businesses operate reactively — making decisions week by week, responding to opportunities without a clear framework. This audit replaces that approach with structure, priorities, and a realistic plan to work from.

The focus is not on execution, campaigns, or content, but on establishing a clear strategic planning framework that supports deliberate and consistent decision-making.

What’s included

• Review of current marketing and event activities

• Clarification of objectives and priorities

• Strategic planning across a defined time period

• Identification and structuring of key events, activations, or moments

• Alignment between business goals and planned actions

• A clear planning framework the business can execute independently

What this is not

• No content creation

• No campaign execution

• No advertising or media buying

• No ongoing marketing support

This is a strategic planning audit, not an operational service.

Outcome

A clear, structured plan that replaces reactive decision-making with direction and consistency.

The business leaves with a practical roadmap that can be used internally or handed to external partners — without dependency on ongoing consultancy.